How Email Marketing Actually Works (and Why It Matters)
Email marketing is one of the most effective ways to connect with your audience—and it’s surprisingly simple once you understand the basics.
AWeber’s guide breaks it down into five key steps:
-
Grow your list – Start by collecting emails through sign-up forms or lead magnets.
-
Segment your audience – Group your subscribers based on interests or behaviors so your messages feel more personal.
-
Create great content – Send emails that are relevant, valuable, and engaging.
-
Send at the right time – Use tools to schedule your emails when people are most likely to open them.
-
Track and improve – Monitor what’s working (and what’s not) so you can refine your strategy.
What makes email marketing so powerful? It’s permission-based, direct, and cost-effective—bringing in an average of $36 for every $1 spent. It’s a great tool for building trust, driving action, and staying top-of-mind with your audience.
See the full article by Sean Tinney on AWeber
