The Woodinville Wine Country (WWC) Advertising Co-op Program offers participating members various benefits aimed at optimizing their advertising efforts through data-driven strategies and advanced technology. Here’s a summary of what the program provides and the benefits members can receive:

Learn more here: WWC Co-Op Program_ ADVERTISING (2).pdf

Program Offerings

1. Data-Driven Audiences and Media Placement:

   • Custom audiences are built using Datafy's data, with media placements tracked and optimized for the best audience reach.

2. Advanced Campaign Reporting:

   • A live dashboard tracks the success of campaigns, providing insights into ad viewers and market visitors.

3. Creative Development:

   • Datafy offers specifications for updating existing creative assets or developing new ones for niche campaigns at an additional cost.

4. 10% Added Value:

   • Partners receive 10% additional value impressions to extend campaign reach.

Key Benefits 
Participating in this program allows members to leverage advanced advertising technologies and data analytics, ensuring efficient and effective marketing efforts tailored to reach the most qualified audiences.

1. Return on Ad Spend:

   • Linking ad exposure to actual market visits, providing clear attribution and ROI.

   • AD Tracking: Collect user data and insights.

   Customized Strategy:

   • Tailored strategies based on data audiences, ensuring targeted and effective advertising efforts.

2. Customized Strategy:
   

   • Tailored strategies based on data audiences, ensuring targeted and effective advertising efforts.

3. Collaborative and Efficient Ad Spend:

   • Combining resources for better buying power and access to advanced tactics and technology.

4. High-Quality Data:

   • Utilizing geolocation, demographic, and spending data with a five-year historical lookback for unparalleled insights.

5. Targeted Audiences:

   • Ability to create specific audience categories such as past hotel visitors, visitors to competitive destinations, in-market visitors, and more.

6. Advertising Tactics:

   • Various online touchpoints including digital audio, HTML5 display, video, static display, native ads, and connected TV.

Additional Features

• Visitor Spending Data and Universal IDs:

  • Access to detailed spending data and household-level demographics for precise targeting.

• Insights and Analytics:

  • Detailed reports on ad-targeted visitors, their market behavior, length of stay, and household demographics.

To sign up complete: WWC Co-Op Sign Up Form.pdf
and send to lindsey@woodinvillewinecountry.com