Woodinville Wine Country News

L&I REFRESHER

Lindsey Lamb — Mon, 20 Apr 2026 20:01:48 GMT

A Message from L&I's Small Business Newsletter: Spring 2026 Edition

Workplace Rights Refresher: Common Mistakes to Avoid

For each Workplace Rights Refresher segment, I analyze my small business support notes to see what topics are regularly challenging for my business buddies.

In this edition we're going to take a look at two types of workers who can sometimes be considered employees: independent contractors and family members.

Independent Contractors

Now, if someone is truly an independent contractor, they won't be an employee. However, there are a lot of misconceptions about what makes someone an independent contractor in Washington state. In part, that's because the IRS and the state have different criteria. Someone who's received a 1099 form may be a contractor to the IRS, but not to the state.

To be an independent contractor in Washington state, a person would have to pass one of the independent contractor tests. One of the tests is the "personal labor test." If a worker isn't able to pass that, then we have what's called the "6-part and 7-part test." It's a series of six conditions that all must be true, plus a seventh condition that applies to construction. They are:

Be free from your control or direction.
Must pass one of the following three options:
1. The service is outside the usual course of business.
2. The service is performed outside all of the places of business.
3. The individual is responsible for the costs of the principal place of business from which the service is performed.
Must pass 1 of the following 2 options: The individual:
1. Is customarily engaged in an independently established trade, occupation, profession, or business, of the same nature as that involved in the contract of service.
2. Has a principal place of business that is eligible for a business deduction for IRS purposes.
The individual is responsible for filing a schedule of expenses with the IRS.
The individual has established an account with the Department of Revenue and other state agencies as required.
The individual is maintaining a separate set of books or records that reflect all items of income and expenses.
(For construction only) The individual is properly registered as a contractor or has a valid electrical contractor license.

Want to learn more? Check out these resources:

Visit the Independent Contractors page on the L&I website
Independent Contractor Guide: A Step-by-Step Guide to Hiring Independent Contractors in Washington State
Contact the Determinations Unit:
- 360-902-6868
- Determinations@Lni.wa.gov
Reach out to the Small Business Office:
- SmallBusiness@Lni.wa.gov
- 1-800-987-0145

Family Members

People are often surprised that family members can be considered employees when they are working for you. This also applies to the employer's children. (Note, the minimum age for employment is 14 years old.) If you are employing family members, you have the same requirements as you would for other paid workers, including:

Pay them at least minimum wage.
Provide workers' compensation insurance.
Provide a paid 10-minute break for every four hours of work
Offer a 30-minute meal break for every five hours of work.
Make sure they work safely.
If children are working, follow the state's child labor laws and ensure that the work they do is appropriate for their age.

These requirements do not include family members who share ownership of a business, or children under the age of 18 who work on a farm owned by their parents.

Want to learn more? Check out these resources:

Publication: If Family Members Work for You
Employments Excluded [from workers' compensation coverage]
Call Employment Standards at 360-902-5316
Reach out to the Small Business Office:
- SmallBusiness@Lni.wa.gov
- 1-800-987-0145

Updated Equal Pay and Opportunities Act Policies

Have you ever checked out the administrative policies page on the L&I website? If you haven't, I recommend taking a look and even bookmarking the page. It's a great resource when you're looking for detailed information on things like hours worked, overtime, and much more.

Recently, L&I published an updated administrative policy that provides guidance on Equal Pay and Opportunities Act protections. Additional updates are pending after recent rulemaking will take effect in July 2026. Highlights include:

a list of the 11 additional protected classes covered by the Equal Pay and Opportunities Act.
a description of career advancement opportunities that are protected under the Equal Pay and Opportunities Act.
guidance on job posting requirements under the Equal Pay and Opportunities Act, which can be found in Administrative Policy ES.E.2, "Job Posting Requirements."

If you have questions, please contact the Employment Standards Program at 360-902-6625 or by equalpay@Lni.wa.gov

To view the Spring 2026 Edition of L&I's Small Business Newsletter, click here.

Compliance Reminders

Lindsey Lamb — Fri, 03 Apr 2026 19:57:40 GMT

COMPLIANCE REMINDERS

It's donation season. Like us, I'm sure many of you are getting tons of requests to donate for charitable events and causes. Please make sure that when you choose to donate wine or experiences that include wine, that you are doing so to a 501c3 non-profit with a Special Occasion License. A banquet permit does not suffice.
It's also bottling season. Using volunteers for commercial bottling in Washington State is generally illegal under state and federal labor laws, as for-profit businesses cannot legally have volunteers. Despite this, some small wineries may use them, but doing so risks fines, and penalties for violating minimum wage, overtime, and workers' compensation requirements.
MAST Reminder: Please make sure that every person serving alcohol in your establishment is doing so with a valid MAST permit ON SITE. The permit must be readily available for inspection while on duty.

It is illegal for winery owners and employees to consume alcohol while working in Washington state. According to Washington State Liquor and Cannabis Board rules, no one on the job may drink alcohol or show signs of intoxication. This regulation ensures safety and compliance during operations.

Music Licensing Webinar with Soundtrack

Lindsey Lamb — Fri, 03 Apr 2026 18:06:31 GMT

When: Tuesday, April 14, 2026, 10:00-11:30 a.m. PST
Where: virtual via Zoom webinar
Registration Link: Music Licensing Webinar (You may register up to four attendees at a time.)

Submit your questions in advance to marie@wwi.wine or at the time of registration. These questions will be asked anonymously.

Expanded Alcohol Services News!

Lindsey Lamb — Wed, 25 Mar 2026 18:25:18 GMT

We attended the Expanded Alcohol Service Business Listening Session hosted by the City of Woodinville and the Woodinville Chamber of Commerce.

During this session, representatives from the Liquor and Cannabis Board and the City of Woodinville provided an overview of the expanded alcohol service program, rules and requirements, and how businesses can apply. We're excited about the opportunities this will provide Woodinville businesses!

Important Links:

Sip Outside Woodinville - Expanded Alcohol Service Webpage

LCB Expanded Alcohol Services Webpage

Applying for Expanded Alcohol Services User Guide

HB1515 Regulations

WAC 314-03-210 - Expanded outdoor alcohol service authorization

WAC 314-03-200 - Outside or extended alcohol service

WAC 314-03-213 - Joint operating plan.

WAC 314-03-215 - Licensee sharing alcohol service area with non-licensee

Sip Outside Woodinville Pavement Markers

The City of Woodinville is giving away a limited number of “Sip Outside Woodinville” branded fence free pavement markers to businesses approved for expanded alcohol service. Once you have received approval from the LCB, please contact MckenzieB@woodinville.gov to request pavement markers. Please provide proof of approval by the LCB for your expanded service area. Pavement markers are first-come, first-served. Once the City runs out, businesses will be directed to Your Neighborhood Print Shop to purchase the pavement markers themselves.

Questions? Contact:

Liquor and Cannabis Board: ExpandedAlcoholServices@lcb.wa.gov

Right of way questions: permitcenter@woodinville.gov

General questions: MckenzieB@woodinville.gov

Subscribe to the City of Woodinville Economic Development Newsletter to receive updates and opportunities for the Woodinville business community.

Looking ahead for 2026

Lindsey Lamb — Fri, 23 Jan 2026 21:42:45 GMT

Dear Members and Partners,

We invite you to help shape the future of Woodinville Wine Country.

Adam Acampora concluded his service as Executive Director on January 14, 2026, and is supporting the Board to ensure a smooth transition.

Looking ahead, the Woodinville Wine Country Board is planning an ambitious slate of new events and refreshed marketing initiatives for 2026 designed to elevate the region’s profile, attract more visitors, and drive continued growth in tourism and sales. The Board is actively planning next steps for the organization, including the search for new leadership and will keep members informed as this work progresses.

We also encourage all members to attend the Annual Meeting at Chateau Ste. Michelle on Tuesday, February 24, at 5:30 p.m., to share your perspectives and help shape the future of our local wine community.

Sincerely,
Cameron James
President, Board of Directors
Woodinville Wine Country

Taste WA Registration Opens 11/18

Lindsey Lamb — Wed, 05 Nov 2025 21:27:42 GMT

Mark your calendar & watch your inbox

Dear Wineries,

SE Productions and the Washington State Wine Commission are thrilled to announce that Taste Washington will return in 2026, with The Grand Tasting returning to Lumen Field Event Center on March 21 and 22nd, 2026.

After last year’s wildly successful event, with a record-setting number of attendees, we cannot wait to see what 2026 brings.

Registration for The Grand Tasting opens on Tuesday, November 18, with 200 winery spots available and an early-bird discount for the first 100 wineries to sign up. Keep reading for full details on each event and registration requirements so you’ll be ready when registration goes live!

Keep reading for more information on these KEY ITEMS:

Review Event Participation Policy
- Complete any missing grape reports and complete the 2025 report which opened on Monday, November 3rd.
Prepare for registration
Nominate trade
Review event details and pricing

Looking to elevate your brand’s presence? If you’re a winery, regional association, or vineyard interested in a larger footprint or enhanced visibility at The Grand Tasting, please reach out to SE Productions’ sponsorship coordinator, Chloe Hendrickson, and review this deck to view sponsorship opportunities in action from 2025.

EVENT PARTICIPATION

Per our event participation requirements, in order to register for any Taste Washington events, all wineries and vineyards must be up to date on their grape reports and assessments paid to the Washington State Wine Commission through the 2024 reporting year. Additionally, registered wineries must complete their current grape assessments for the 2025 vintage by January 31, 2026 or risk losing their table at Taste WA and being replaced by a waitlisted winery.

If you are a distillery, please note that The Grand Tasting does not include spirits. If you are interested in looking at other sponsorships outside of The Grand Tasting, please reach out to SE Productions.

Happy Harvest!

Lindsey Lamb — Wed, 27 Aug 2025 17:41:21 GMT

Veraison and samples and picking, OH MY! Harvest is here and so is a great list of resources from WSWC Research Library, which has over 100 reports, overviews, presentations, and more for your reference, education, and curiosities. Tip: Scroll down the page for the relevant WSU bulletins and how-to videos,

Stay Confident, Stay Compliant: Webinar Reviews

Lindsey Lamb — Wed, 20 Aug 2025 01:07:27 GMT

Webinar Recording and Presentation Links are available below.

WSLCB Webinar Recording
WSLCB Presentation Slides

TTB Webinar Recording
TTB Presentation Slides

Refer to additional resources to keep your employees and businesses safe.

Best of the Northwest Submissions Open!

Lindsey Lamb — Wed, 20 Aug 2025 01:02:58 GMT

Submit your wines to be evaluated by the Northwest's top wine industry professionals, earn medals and gain valuable exposure.

Deadline to Submit (*and wine delivered): October 17th
Judging Dates: November 11th & 12th
Medalists Announced: December 9th

Looking to Export your goods?

Lindsey Lamb — Wed, 20 Aug 2025 01:00:13 GMT

The Greater Seattle Export Accelerator (GSEA) program is a complimentary program open to selected small businesses and growth-stage exporters across King, Pierce, and Snohomish County.

Learn more about how to apply HERE.

Datafy Advertising Co-Op Program

Lindsey Lamb — Mon, 11 Aug 2025 19:21:15 GMT

The Woodinville Wine Country (WWC) Advertising Co-op Program offers participating members various benefits aimed at optimizing their advertising efforts through data-driven strategies and advanced technology. Here’s a summary of what the program provides and the benefits members can receive:

Learn more here: WWC Co-Op Program_ ADVERTISING (2).pdf

Program Offerings

Data-Driven Audiences and Media Placement:
- Custom audiences are built using Datafy's data, with media placements tracked and optimized for the best audience reach.
Advanced Campaign Reporting:
- A live dashboard tracks the success of campaigns, providing insights into ad viewers and market visitors.
Creative Development:
- Datafy offers specifications for updating existing creative assets or developing new ones for niche campaigns at an additional cost.
10% Added Value:
- Partners receive 10% additional value impressions to extend campaign reach.

Key Benefits
Participating in this program allows members to leverage advanced advertising technologies and data analytics, ensuring efficient and effective marketing efforts tailored to reach the most qualified audiences.

Return on Ad Spend:
- Linking ad exposure to actual market visits, providing clear attribution and ROI.
- AD Tracking: Collect user data and insights.
Customized Strategy:
- Tailored strategies based on data audiences, ensuring targeted and effective advertising efforts.
Customized Strategy:
- Tailored strategies based on data audiences, ensuring targeted and effective advertising efforts.
Collaborative and Efficient Ad Spend:
- Combining resources for better buying power and access to advanced tactics and technology.
High-Quality Data:
- Utilizing geolocation, demographic, and spending data with a five-year historical lookback for unparalleled insights.
Targeted Audiences:
- Ability to create specific audience categories such as past hotel visitors, visitors to competitive destinations, in-market visitors, and more.
Advertising Tactics:
- Various online touchpoints including digital audio, HTML5 display, video, static display, native ads, and connected TV.

Additional Features

Visitor Spending Data and Universal IDs:
- Access to detailed spending data and household-level demographics for precise targeting.
Insights and Analytics:
- Detailed reports on ad-targeted visitors, their market behavior, length of stay, and household demographics.

To sign up complete: WWC Co-Op Sign Up Form.pdf
and send to lindsey@woodinvillewinecountry.com

LIME PILOT PROGRAM LAUNCH

Lindsey Lamb — Wed, 11 Jun 2025 20:13:03 GMT

The City of Woodinville is launching a new micromobility pilot program in partnership with the private company Lime, aimed at expanding sustainable transportation options for both residents and visitors. Starting Monday, June 16, and running through Wednesday, October 1, Lime will offer shared scooters and bikes via its mobile app platform.

As part of the pilot, the City will be collecting feedback from businesses, residents, and riders through an online survey to help shape future transportation planning. Businesses can report an issue with Lime here.

Key Pilot Program Priorities:

Preventing devices from cluttering streets and sidewalks
Creating geofenced parking zones for better organization
Establishing no-ride and reduced-speed zones for safety

Stay tuned for updates -- be sure to share your input to help guide this city initiative!

FEEDBACK SURVEY

HOW TO RIDE INFO

REPORT ISSUE TO LIME

Recap: Cougar Tracks Wine Service Excellence Workshop

Lindsey Lamb — Fri, 06 Jun 2025 21:25:47 GMT

WSU Tri-Cities recently held a Wine Service Excellence workshop through their Cougar Tracks program for continuing education & workforce training. See the presentation slides on our resources page, and check them out for additional training opportunities.

Email Marketing Ins & Outs

Lindsey Lamb — Thu, 05 Jun 2025 17:30:00 GMT

How Email Marketing Actually Works (and Why It Matters)

Email marketing is one of the most effective ways to connect with your audience—and it’s surprisingly simple once you understand the basics.

AWeber’s guide breaks it down into five key steps:

Grow your list – Start by collecting emails through sign-up forms or lead magnets.
Segment your audience – Group your subscribers based on interests or behaviors so your messages feel more personal.
Create great content – Send emails that are relevant, valuable, and engaging.
Send at the right time – Use tools to schedule your emails when people are most likely to open them.
Track and improve – Monitor what’s working (and what’s not) so you can refine your strategy.

What makes email marketing so powerful? It’s permission-based, direct, and cost-effective—bringing in an average of $36 for every $1 spent. It’s a great tool for building trust, driving action, and staying top-of-mind with your audience.

See the full article by Sean Tinney on AWeber

Workshop Review: Yelp Tools & Review Tips

Lindsey Lamb — Mon, 02 Jun 2025 19:35:25 GMT

Alexa Dickinson, the Eastside and Snohomish County Community Manager at Yelp, has provided guidance on leveraging Yelp tools and optimizing online presence for businesses. She has conducted sessions aimed at helping businesses maximize their visibility and engagement on Yelp.

Given her role and experience, her recommendations include:

Claiming and optimizing your Yelp Business Page: Ensuring that your business information is accurate and up-to-date.
Engaging with customer reviews: Responding to reviews to show appreciation and address concerns.
Utilizing Yelp's advertising tools: Exploring free options to increase visibility.
Encouraging satisfied customers to leave reviews: Building a strong online reputation through positive feedback.

For more detailed information, you might consider reaching out directly to Alexa Dickinson or visit business.yelp.com/resources

Make Your Reviews Work For You!

Lindsey Lamb — Wed, 21 May 2025 17:12:10 GMT

Check out our upcoming YELP Workshop and review the tips below:

"Stars, Stats, and the Power of the Pour" from WineGlass Marketing emphasizes the critical role online reviews play in a winery's marketing strategy. It outlines how platforms like Google, Yelp, and TripAdvisor influence consumer behavior:

Google: Essential for local SEO; more reviews improve search rankings and visibility.
Yelp: Attracts users with high purchase intent; crucial for wineries offering tastings or food.
TripAdvisor: Influences travel decisions; vital for wineries in tourist-heavy areas.

The article suggests authentic, non-intrusive methods to encourage reviews:

Make it Obvious: Use window clings, QR codes on table tents, or notes on receipts to prompt reviews.
Ask During a Moment of Delight: Train staff to request reviews when guests express satisfaction.
Thank You Cards with QR Codes: Provide guests with branded cards linking directly to review pages.
Small Incentives: Offer access to exclusive content or events as a token of appreciation for reviews.
Reinforce with Post-Visit Follow-Ups: Send personalized emails or include handwritten notes in shipments to encourage reviews.
Leverage Social Media: Use story polls and highlights to engage visitors and prompt them to share their experiences.

FTC Click-to-Cancel Compliance

Lindsey Lamb — Wed, 21 May 2025 17:06:24 GMT

From the WA Wine Institute: We learned that the FTC has delayed the enforcement date for their new "Click-to-Cancel" rule from today, May 14, 2025 to July 14, 2025. We wanted to alert you as soon as we could, so you have the most up-to-date information for your use and decision making as needed. You can click here for the official FTC notice of enforcement being delayed two months.

Please see below for the article from the law firm Foster Garvey PC we've included in past e-newsletters providing details on FTC's "Click-to-Cancel" Rule. As always, feel free to reach out if you have questions.

Legal Alert: The FTC's "Click-to-Cancel" Rule – What Wineries Need to Know for Compliance

By Brian Fink, Attorney at Foster Garvey PC| brian.fink@foster.com

The Federal Trade Commission's (FTC) new "Click-to-Cancel" rule went into effect earlier this year, and enforcement begins May 14, 2025.

This rule applies to businesses that offer recurring payment programs (a/k/a negative option programs). For wineries, this means assessing and potentially revising your wine club membership sign-up and cancellation processes.

The "Click-to-Cancel" rule requires that cancellation must be as easy assigning up. For example, if consumers can join a wine club online, they must also be able to cancel their membership online with the same simplicity, such as by clicking an obvious "Cancel Membership" button. Requiring members to send an email to request cancellation or navigate a multi-step process risks violating the rule.

Similarly, if your winery requires members to confront retention offers (e.g., discounts to stay in the club), the rule stipulates that members must first consent to viewing these offers and be allowed to decline them entirely without obstructing the cancellation process.

It is crucial for wineries to review their e-commerce platforms and wine club sign up and cancellation processes for compliance with the FTC's requirements. The rule mandates that all material terms of the subscription, including pricing, billing frequency, cancellation policies, and any additional fees, must be clearly disclosed before obtaining a consumer's billing information.

Noncompliance could result in hefty civil penalties. Additionally, consumers have increasingly relied on FTC principles in private lawsuits, including recent cases targeting allegedly deceptive practices in the alcoholic beverage industry.

By acting now, wineries can get ahead of the FTC's "Click-to-Cancel" rule, avoid penalties or civil lawsuits, and protect their brand reputation.

This is a high-level summary of a complex topic. It is not intended as legal advice. Please consult with your attorney if you have questions about these issues.

Introducing Lindsey Lamb: Woodinville Wine Country’s New Membership Engagement Specialist

Adam Acampora — Mon, 17 Jun 2024 18:25:59 GMT

We are thrilled to welcome Lindsey Lamb as the newest member of our Woodinville Wine Country team! Stepping into the role of Membership Engagement Specialist, Lindsey brings a wealth of experience and a passion for hospitality that perfectly aligns with our mission to foster a vibrant, collaborative community.

Originally from California, Lindsey relocated to Washington in 2020 and has since embraced the Pacific Northwest with open arms. With over nine years of experience in the wine, beer, and spirits industry, she brings a comprehensive background that spans production, operations, and hospitality. Her extensive expertise and genuine enthusiasm for the industry make her a perfect fit for our team.

Lindsey’s dedication to fostering collaboration and building connections is at the heart of her professional philosophy. She believes in the power of bringing people together, and this belief will be central to her role in supporting our members. Whether it’s developing meaningful partnerships across various industries or enhancing the overall hospitality experience, Lindsey is committed to elevating tourism in Woodinville and beyond.

We are confident that Lindsey’s dynamic approach and unwavering commitment will greatly benefit our community. Her fresh perspective and industry insights are sure to inspire and drive engagement among our members.

Join us in welcoming Lindsey Lamb to the Woodinville Wine Country family! Connect with her on LinkedIn to learn more about her journey and to share in her excitement for the future.

Connect with Lindsey on LinkedIn

We look forward to the exciting contributions Lindsey will bring to our community and the new heights we will reach together.

Diversity Scholarship

Fri, 17 May 2024 20:32:04 GMT

As a valued member of the Woodinville Wine Community, we invite you to participate in an impactful initiative that has the potential to shape the future of viticulture and enology.

Background: Woodinville Wine Country, in collaboration with Chateau Ste Michelle and DeLille Cellars, has established the Woodinville Wine Country Diversity Scholarship for the Washington State University's Viticulture & Enology program. This scholarship aims to foster inclusivity and diversity within the wine industry by providing financial support to aspiring talents who may face barriers in pursuing their education.

Scholarship History: Since its inception in 2021, the Woodinville Wine Country Diversity Scholarship has already made a difference in the lives of three students. These individuals, driven by passion and dedication, have benefited from the scholarship’s support.

The Need: The response to this scholarship has been overwhelming, underscoring the industry’s collective commitment to creating a more inclusive future. However, the demand for support exceeds our current resources. That’s where your esteemed winery comes in.

Your Role: We invite your winery to become an annual contributor to the Woodinville Wine Country Diversity Scholarship. By joining this effort, you will not only contribute to the education and advancement of aspiring viticulturists and enologists but also be recognized as a named contributor in all marketing and promotional materials associated with the scholarship.

How You Can Contribute:

Percentage of Bottle Sales: Consider donating a percentage of bottle sales from one (1) SKU of wine during the month of September. Every bottle sold will directly support deserving students.
Percentage of Overall Sales: Alternatively, you can contribute a percentage of overall sales during September. Your generosity will make a meaningful impact.

Recognition: Your winery’s commitment will be acknowledged prominently in our communications, including press releases, social media, and event materials. By standing together, we can create a more diverse and vibrant wine industry.

Contact Information: For more details or to discuss how your winery can participate, please contact Woodinville Wine Country at Membership@woodinvillewinecountry.com.

We kindly request your consideration and look forward to the possibility of welcoming your winery as a valued contributor to this noble cause.

Thank you for considering this invitation, and we hope to count your winery among the esteemed contributors to the Woodinville Wine Country Diversity Scholarship.

Cheers,

Diversity Scholarship Committee

Woodinville Wine Country Welcomes Ben Hampton as Digital Marketing Specialist

Adam Acampora — Fri, 17 May 2024 19:21:10 GMT

As the digital landscape continues to evolve, Woodinville Wine Country is thrilled to announce the addition of Ben Hampton to their team as the new Digital Marketing Specialist. With a Bachelor's degree in Communications specializing in visual storytelling, from Washington State University, Ben brings a unique blend of creativity and technical expertise to the organization's digital marketing efforts.

In his role, Hampton will be instrumental in crafting compelling narratives and immersive visual experiences that captivate audiences and drive engagement across digital platforms. Leveraging his proficiency in visual storytelling techniques, he will play a pivotal role in enhancing Woodinville Wine Country's online presence and brand identity.

"I'm excited to share Woodinville Wine Country’s story with the world. My goal is to ensure that everyone, regardless of their location, becomes acquainted with the wonders of Woodinville Wine Country," said Ben.

Outside of work, Ben enjoys playing soccer, creating videos, and honing his skills as a close-up magician. He's an avid fan of video podcasts and loves to bake and cook. Most importantly, he cherishes spending quality time with family and friends.

Executive Director Adam Acampora welcomed Ben, highlighting his expertise in visual storytelling as beneficial to the digital marketing strategy.

Ben Hampton officially began his role as Digital Marketing Specialist on May 13th and can be reached at Ben@woodinvillewinecountry.com.

Woodinville Wine Country Awarded Rural Tourism Marketing & Production Grant from State of Washington Tourism

Adam Acampora — Fri, 26 Apr 2024 16:46:30 GMT

WOODINVILLE, WA -Woodinville Wine Country is thrilled to announce that we have been awarded a $22,000 Rural Tourism Marketing & Production Grant from State of Washington Tourism. This grant will be a significant contribution that will play a pivotal role in enhancing our marketing initiatives and driving economic growth to the region.

The Rural Tourism Marketing & Production Grant will enable us to expand our multimedia content library, creating captivating videos, photos, and written materials that highlight the diverse tourism offerings of Woodinville Wine Country and surrounding areas. These assets will showcase wine adjacent activities such as art studios, cooking classes, outdoor adventures, dining experiences, theater, music, and more, enticing visitors to explore the region and stay overnight.

"We are thrilled to receive the Rural Tourism Marketing & Production Grant from State of Washington Tourism," said Adam Acampora, executive director of Woodinville Wine Country. "This grant will empower us to create engaging content that resonates with our target audience, attracting more visitors through Woodinville Wine Country and fostering economic growth in our community."

In partnership with the city of Woodinville and neighboring cities of Redmond, Bothell, and Kirkland, Woodinville Wine Country will leverage this grant to collaborate on marketing initiatives and promote the collective region as a must-visit destination for travelers.

The Rural Tourism Marketing & Production Grant program is a vital resource for destination communities like Woodinville. It provides funding to develop impactful marketing campaigns that raise awareness, stimulate visitor spending, and showcase the unique attractions and experiences that make Washington State a premier tourism destination.

"We recognize the significance of the Rural Tourism Marketing & Production Grant in supporting our tourism marketing initiatives," added Acampora. "It not only offers financial support but also validates our efforts to promote our collective region as a must-visit destination."

Woodinville Wine Country is committed to leveraging this grant to its fullest potential, collaborating with partners and stakeholders, and producing high-quality content that showcases the beauty, diversity, and hospitality of our region. We look forward to sharing our progress and the impact of this grant on our tourism marketing initiatives in the coming months.

For more information about Woodinville Wine Country and our tourism marketing efforts, please visit woodinvillewinecountry.com or contact wwc@woodinvillewinecountry.com.

###

About Woodinville Wine Country:

Woodinville Wine Country is a 501(c)(6) destination marketing and trade association representing the thriving Washington state wine industry in the Greater Woodinville area. Our mission is to support the development and promotion of a world-class wine tourism destination. With over 130 wineries and tasting rooms, Woodinville Wine Country is the most densely populated wine region in Washington State. Just 30 minutes from downtown Seattle, Woodinville offers a unique blend of urban amenities and rural charm, providing easy access to wineries, outdoor activities, dining, shopping, and more. Whether you're a wine enthusiast, foodie, outdoor adventurer, or cultural explorer, Woodinville Wine Country has something for everyone. Visit us today and discover the magic of Woodinville Wine Country!

About State of Washington Tourism:

SWT is a 501(c)(6) organization and serves as the official destination marketing organization for the State of Washington. It has and will continue to work closely with destination organizations, rural communities, tribes, and tourism/hospitality-related small businesses in Washington State. Its mission centers on destination promotion and destination development across the state. SWT procures and administers funds for statewide destination promotion activities, including strategic marketing plans and community-based destination development projects.

Wildfire Smoke Safety Rules

Fri, 15 Dec 2023 18:54:13 GMT

To protect workers from the dangers of breathing wildfire smoke, the Washington State Department of Labor & Industries has filed permanent wildfire smoke rules, which will take effect January 15, 2024.

The Future of Tourism Podcast

Fri, 01 Dec 2023 21:16:22 GMT

Within the world of hospitality it is always a good idea to keep an finger on the tourism pulse. This podcast is just one way to do that.

The Future of Tourism Podcast

A series of candid conversations with industry leaders, luminaries and visionaries about the challenges and opportunities facing the travel and tourism industry today.

Free Online Training with Nonprofit Ready

Thu, 12 Oct 2023 18:19:16 GMT

Nonprofit Ready is a Cornerstone Foundation initiative that offers nonprofits access to free learning opportunities increase knowledge and resources to create transformative impact in their own communities. They have modules, certificates, and curriculums address Project Management, Leadership, DEI, Marketing, and more. See below some of the topics:

PROJECT MANAGEMENT

LEADERSHIP

DEI

MARKETING

2023 Q1 & Q2 - Tourism Data Insights

Thu, 28 Sep 2023 21:51:30 GMT

Here is a snapshot of the tourism data WWC has gathers for Q1 & Q2 of 2023. This data has been compiled from Datafy and Community Benchmark. You can review the snapshot --> HERE

WWC Digital Content Calendar / Strategy

Thu, 28 Sep 2023 18:59:06 GMT

Today, we are thrilled to announce the launch of a valuable new resource that will enhance our collective marketing efforts – the

Woodinville Wine Country Association Member Content Library!

1. Member Content Library is going Live!

We are excited to inform you that the Woodinville Wine Country Association has taken another step towards strengthening our collaborative efforts in promoting our region. Our Member Content Library is now live and accessible to all our dedicated members.

2. Exclusive Google Drive Access As part of this initiative, members who serve as points of contact for their businesses will receive exclusive access to a dedicated Google Drive folder for their establishment. This folder will be your canvas to showcase your winery or business through visual content.

3. Upload Your Marketing Assets We invite and encourage you to upload high-quality images, captivating videos, and logos that represent your Woodinville Wine Country experience. These assets will be used in our collective marketing efforts, showcasing the incredible diversity and excellence that define our region.

How to Access and Upload Content:

You will receive a separate email with a personalized link to your business's Google Drive folder.
Click the link and sign in to your Google account (if not already logged in).
Once in the folder, simply drag and drop your images, videos, and logos into the designated sections.

Why Participate? By sharing your unique assets with the Association, you not only contribute to our shared success but also ensure that your business is prominently featured in our marketing materials, events, and campaigns. Together, we can create a stronger and more compelling presence for Woodinville Wine Country. If you have any questions, encounter any issues, or need assistance with this process, please don't hesitate to reach out to cara@woodinvillewinecountry.com Thank you for your continued dedication to the Woodinville Wine Country Association. We look forward to seeing your stunning contributions and watching our community flourish as a result.

TAKE A LOOK --> CLICK HERE

Encouraged to File TTB Applications Ahead of Potential Government Shutdown Sept. 30

Tue, 26 Sep 2023 18:43:25 GMT

As disagreement in Congress remains over federal government funding, there is growing concern the Alcohol and Tobacco Tax and Trade Bureau (TTB) could face closure during a potential government shutdown as early as October 1, 2023. Craft beverage producers must prepare in the event Congress does not reach an agreement in time to avoid a full federal government shutdown.

We urge everyone to file any mandatory applications for labels, permit amendments, export certificates and other TTB needs prior to September 30. Under a government shutdown, the TTB would be closed except for very limited activities related to the protection of life and property.

For more information, click here to read Wine Institute‘s news alert.

WAVE Research Seminar Registration Opens

Mon, 24 Jul 2023 21:28:51 GMT

Seminar will share outcomes of wine research looking at grape maturity and alcohol levels.

SEATTLE (July 24, 2023) – The Washington wine industry’s annual signature research event—Washington Advancements in Viticulture and Enology (WAVE)—is scheduled for August 10 from 1:30 to 4 p.m. at the Walter Clore Wine and Culinary Center in Prosser. WAVE, sponsored by the Washington State Wine Commission and Washington State University, will feature the results of recently completed research conducted that studied the effects of harvest and alcohol concentrations on the sensory attributes of red and white wines. Seminar attendees will also participate in sensory evaluation of research wines made as part of the projects.

The unpredictable and extreme weather events of recent years have made it challenging for vintners to find their harvest sweet spot. Last year’s abnormally cold spring temperatures delayed grape ripening and pushed harvest of some varieties into late October, which then runs the risk of early fall frost. In 2021, excessive summer heat impacted some fruit, and stalled and delayed fruit ripening.

Wine grape growers and winemakers attending WAVE will learn how picking decisions and winemaking treatments can impact important sensory attributes of aroma, taste, and mouthfeel in red and white wines. The research seminar will conclude with a wine social hour. Topics covered include:

Effect of Harvest and Alcohol Concentration on Wine Chemical and Sensory Attributes – Jim Harbertson, WSU enology professor
Impact of Pre- and Post-Fermentation Adjustments of Alcohol – Danielle Fox, WSU Ph.D. candidate
Impact of Acid Timing on Sensory Perception – Jim Harbertson

WAVE is scheduled on the same day as the Washington Viticulture Field Day to encourage growers and vintners to attend both events. The field day, sponsored by WSU and the Washington State Grape Society, is in the morning from 8 am – 11:30 am at the WSU Irrigated Agriculture Research and Extension Center in Prosser. Pizza lunch is available for purchase from 11:30 am to 1 pm.
WAVE will run from 1:30 pm to 4 pm at the nearby Clore Center.

For additional information, contact Melissa Hansen, Research Program Director at mhansen@washingtonwine.org.

About the Washington State Wine Commission:
The Washington State Wine Commission (WSWC) represents every licensed winery and wine grape grower in Washington State. Guided by an appointed board, WSWC provides a marketing platform to raise positive awareness about the Washington wine industry and generate greater demand for its wines. Funded almost entirely by the industry through assessments based on grape and wine sales, WSWC is a state government agency, established by the legislature in 1987. To learn more, visit www.washingtonwine.org.

MEDIA CONTACT:
Heather Bradshaw, Communications Director, Washington Wine
(206) 495-5844 / hbradshaw@washingtonwine.org

WSLCB HAS A NEW DIRECTOR

Fri, 14 Jul 2023 16:56:39 GMT

William Lukela's first day was on July 10th. Lukela is coming to WSLCB from the Colorado Department of Revenue bring with him 30 years of regulatory experience, particularly in the enforcement and licensing fields. Read more about Lukela --> HERE.

Woodinville Wine Country Hires New Digital Marketing Specialist

Tue, 11 Jul 2023 19:21:24 GMT

Woodinville Wine Country welcomes Cara Castro as the new Digital Marketing Specialist. In this role she will manage our social media channels, newsletter, content creation, consumer communications and more.

Cara Castro, a Washington native, is a seasoned professional with over a decade of experience in the Washington Wine Industry. Previously, Cara managed social media and Hollywood Hill’s tasting room for Alexandria Nicole and is thrilled about the opportunity to return to Woodinville working with the team at Woodinville Wine Country. She is excited about contributing to the growth and engagement of the local beverage and hospitality industries, utilizing her knowledge and passion to create exceptional experiences for tourists and residents alike.

Cara holds an undergraduate degree in Global Wine Studies from Central Washington University and a Master's Degree in Entrepreneurship from the University of Washington. Currently residing in University Place, WA, she enjoys gardening, cooking, and camping with her husband and dogs.

Cara Castro began with Woodinville Wine Country on July 10, 2023 and can be reached at cara@woodinvillewinecountry.com

SEATTLE & KING COUNTY 2023 DATA SYMPOSIUM

Adam Acampora — Mon, 03 Jul 2023 21:13:43 GMT

Understanding trends that drive sales and traffic can be an overwhelming task. Economic concerns, domestic and international travel trends, political uncertainties. environmental impacts, and more all contribute to the success of your business.

Last week Visit Seattle held their annual data symposium. Historically designed for hotel and hospitality partners, Visit Seattle expanded the content at this year’s event with data relevant to the greater tourism economy including attractions, restaurants, retail, and more. Speakers provided economic insights and forecasts, updates on major destination demand drivers, and perspectives on the continued recovery of the greater Seattle region.

Take a look at the presentations and keep a look out for a Woodinville Wine County Data Deep Dive happening in August

https://visitseattle.org/about-us/data-symposium/2023-data-symposium/?utm_source=Partners&utm_campaign=492096f372-EMAIL_CAMPAIGN_2019_04_15_11_25_COPY_01&utm_medium=email&utm_term=0_366ed7a569-492096f372-66578870

ICYMI: William N. Lukela will head WSLCB starting July 10

Fri, 30 Jun 2023 15:21:19 GMT

From the WWI

The Washington State Liquor and Cannabis Board has announced William (Will) N. Lukela's hiring as agency director. Lukela replaces Rick Garza, who retires in July after 38 years of state service. Garza is leaving after 10 years as director and 25 years overall at the Liquor and Cannabis Board.

Lukela’s first day at the Liquor and Cannabis Board will be July 10, 2023.

Read full news release from the WSLCB here.

2023 After Hours Wine Walks & 2024 Passport to Taste

Fri, 23 Jun 2023 14:50:49 GMT

2023 After Hours Wine Walks & the 2024 Passport to Taste program.

Its that time of the year again to sign-up for wine events.

Please click on the hyperlinks and read over each opportunity. Details for each are outlined inside the sign-up forms. The After Hours wine walks are open to current winery members (from any state). As for the 2024 Passport, this is available to any WA winery in the Greater Woodinville Area that would like to participate. So, please sign up as soon as your winery decides to participate in the event/program.

2023 After Hours Wine Walks (sign-up closes on June 27th)

2024 Passport to Taste (limited space)

If you have any questions, please let me know.

Cheers,

James

“After-Shift” Drinks

Mon, 10 Apr 2023 16:10:58 GMT

We often get asked about “after-shift” drinks for staff at bars and restaurants. What is an after-shift drink? Is it legal? What are the parameters surrounding it? READ MORE --> HERE

WA Wine Reports Larger Harvest, High Quality in 2022

Adam Acampora — Thu, 30 Mar 2023 16:24:49 GMT

Washington Wine Reports Larger Harvest, High Quality in 2022
Annual wine production report shows 240,000 tons of wine grapes harvested last fall

Washington’s 2022 wine grape harvest was marked by a significant increase in tonnage. The Washington State Wine Commission’s annual Grape Production Report, compiled with information provided by all Washington State wineries and growers, showed 240,000 tons of wine grapes were harvested in 2022, an increase of 34% over the previous year. The vintage produced top-quality grapes.

“Winemakers and growers alike are thrilled about the quality of the 2022 fruit, with exceptional flavors and high natural acidity,” said Chris Stone, VP of Marketing & Communications, Washington State Wine Commission. “It’s a standout vintage for Washington wine.”

The growing season started with a cold, wet winter, followed by cool weather through bloom. Warmer temperatures arrived late, in mid-June, putting the growing season two weeks or more behind recent years. This led to a late start to harvest.

“Most growers picked very little fruit in September—a stark contrast compared to the past few years,” Stone recalled.

Late September and October brought nearly unprecedented warm weather and perfect growing conditions throughout the Columbia Valley, allowing fruit plenty of time to ripen. This, along with the cool start to the season, contributed to bigger berries and clusters, and therefore a heavier crop overall.

“2022 was a bit of a nail-biter through the spring, but luckily we were handed an absolutely gorgeous fall which allowed the fruit to ripen perfectly,” Stone said.

Cabernet Sauvignon remained steady as Washington’s top variety at 67,015 tons and 28% of total production. Chardonnay was second at 39,450 tons or 16% of the total. Both varieties showed significant increases over the prior year, 32% for Cabernet Sauvignon and 54% for Chardonnay. This was due to a combination of both the lighter 2021 harvest and the heavier 2022 crop. Riesling, Merlot, Syrah, Sauvignon Blanc and Pinot Gris rounded out the top seven varieties, which altogether equated to 88% of the crop.

White varieties experienced a 50% increase, while red varieties grew by 23%. Several white varieties experienced a significant increase, specifically Pinot Gris which grew by 70% and Sauvignon Blanc which grew by 54%. As a result, red varieties accounted for 57% of total production in 2022, versus 62% in 2021.

Farmers received an average of $1,370 per ton, a decrease of $90 from the previous year. Cabernet Franc received the highest average price per ton at $2,074.

Resources for Media:
•   2022 Washington Wine Grape Production Report
•   2022 Washington Wine Vintage Overview
•   2022 Washington Wine Grape Harvest – Key Stats
•   2022 Harvest Photos, courtesy Richard Duval Images

MEDIA CONTACT:
Heather Bradshaw, Washington State Wine Commission
(206) 495-5844 / hbradshaw@washingtonwine.org

Red Mountain AVA to Host Region-Wide Tasting Event in Woodinville

Adam Acampora — Tue, 28 Mar 2023 16:18:31 GMT

Twenty-four wineries will showcase wines at Taste Red Mountain on Saturday, April 22

This spring, Red Mountain wineries and growers will be in Woodinville for the region’s annual Taste Red Mountain event. This grand tasting on April 22 features 24 Red Mountain wineries in a celebration of the renown region, offering an opportunity to meet and taste with winemakers without traveling to Eastern Washington. Tickets are available now on the event website.

Participating wineries include Hedges Family Estate, Klipsun, Col Solare, Fidélitas, and others (the full list can be found below). Red Mountain’s powerful Cabernet Sauvignon, Merlot, Malbec, and more will be available, alongside hors d'oeuvres by Twelve Baskets Catering. More than 60 wines will be featured from the 24 wineries, highlighting current releases as well as library selections. Red Mountain wines will also be available for purchase.

The Red Mountain AVA is one of the smallest and most densely planted AVAs in Washington. Nestled at the base of Red Mountain, the AVA is bordered to the west by the Yakima River, which provides irrigation and moderates extreme temperatures in the summer and winter. The vineyards are planted on a southwest slope, providing optimal sun exposure needed to ripen the region’s calling cards: Cabernet Sauvignon, Merlot, and Malbec. The first vines were planted here in 1975, the region became an AVA in 2001, and Red Mountain has earned worldwide recognition for its top-tier quality ever since.

The Winemakers Reserve is a beautiful event venue within a winery, with ample space for guests to explore all the wineries in attendance. The venue has ample parking available. Tickets are $100 and are available for purchase now.

Participating Wineries:

Anelare Winery
Ambassador Wines of Washington
Aquilini Wines
Barnard Griffin Winery
Canvasback Winery
Col Solare
DeLille Cellars
Domaine Magdalena
Eagle Harbor Wine Co.
Elk Haven Winery
Fidélitas
Guardian Cellars
Hedges Family Estate
Klipsun
LIMINAL wines
Mark Ryan Winery
Market Vineyards
Obelisco Estate
Pacific Rim & Company
Page Cellars
Palencia Wine Company
Red Mountain Trails Winery
Tinte Cellars
Upchurch Vineyard

ABOUT RED MOUNTAIN AVA

Red Mountain is a premier winegrowing region in southeast Washington with a storied reputation for world class Cabernet Sauvignon and Bordeaux blends. The region is named after a hill that turns scarlet red with cheatgrass in late spring, and which quietly looms behind the area’s most celebrated vineyards. In addition to several award-winning wineries offering a host of hospitality experiences on Red Mountain itself, Red Mountain wines can be enjoyed across Washington, as the region cultivates the most sought-after fruit in the state for wineries in Walla Walla, Woodinville and beyond. Red Mountain is a destination for collectors of Napa wines, but especially for lovers of powerful red wines. For more information, please visit redmountainava.com.

PR Contact:
Kayt Mathers: kayt@playnicepr.com
Cassondra Bird: cassondra@playnicepr.com

Ste. Michelle Wine Estates Names Shawn Conway as Chief Executive Officer

Adam Acampora — Mon, 06 Mar 2023 23:14:41 GMT

Ste. Michelle Wine Estates, the largest winery in the Pacific Northwest and among the largest premium wineries in the U.S., today announced that Shawn Conway has been named Chief Executive Officer. Conway is a seasoned executive with thirty years of experience in leadership roles across several consumer product categories. Most recently he served as the CEO of Peet’s Coffee, and prior to that he spent nearly a decade at SKYY Spirits.

“I couldn’t be more thrilled to join this incredible company,” said Conway. “Ste. Michelle has long been one of the most admired and respected wine companies in the world, with a portfolio of iconic and renowned wines. I look forward to working with this very talented and dedicated team to bring an unparalleled wine experience to our existing customers and extend our reach to the next generation of wine lovers.”

“Shawn is a proven leader and the ideal person to help us achieve our strategic vision of sustainable, profitable growth,” said Brian Vos, Ste. Michelle Board Member and retired CEO of The Wine Group. “We’re confident that under Shawn’s leadership the company will deliver a premium wine experience to even more consumers.”

Conway has held multiple positions in general management, operations, supply chain, and finance in high-growth, premium-branded specialty food and beverage, and consumer packaged goods companies. He holds a Bachelor of Science in Commerce with a major in Finance from Santa Clara University.

Ste. Michelle’s Executive Leadership Team, comprised of Toby Whitmoyer, President, Washington; Amy Prosenjak, President, Oregon; David Bowman, President, California; and Mike Lee, Chief Financial Officer and President, Operations & Supply Chain, will continue in their respective roles and report directly to Conway.

About Ste. Michelle Wine Estates

Ste. Michelle Wine Estates is among the largest and most admired premium wine companies in the U.S. and the pioneering winery of the Pacific Northwest. With a distinguished history that began on December 5, 1933 – when the founder filed the original articles of incorporation at 9:02 a.m. on the very day Prohibition was repealed – Ste. Michelle has always challenged convention and seized opportunity.

Principles rooted deeply in executional excellence and relentless focus drive Ste. Michelle’s passion for producing the highest quality wines, dedication to the consumer and a commitment to our communities.

The Ste. Michelle Wine Estates portfolio features the leading wineries from the world’s most renowned wine regions, including Chateau Ste. Michelle, 14 Hands, Columbia Crest, Col Solare and Spring Valley Vineyard from Washington; A to Z, Erath, and REX HILL from Oregon; Stag’s Leap Wine Cellars and Patz & Hall from Napa and Sonoma, respectively; Marchesi Antinori of Italy; and Champagne Nicolas Feuillatte of France.

For more on the rich history of Ste. Michelle Wine Estates and its entire portfolio of premium wineries, please visit www.smwe.com.

Vinoshipper Releases First Annual Report with DTC Craft Wine Sales Data

Adam Acampora — Thu, 19 Jan 2023 05:33:19 GMT

Windsor, CA, January 18, 2023 — Vinoshipper, a leader in direct sales and compliance in the wine industry, has released its first annual report providing a unique and comprehensive perspective based on e-commerce transaction data from greater than 2,000 craft alcohol producers across more than 40 states.

“We are pleased to release this important report that shows strength in direct sales across our industry,” said Vinoshipper CEO Steven Harrison. “The data shows us, that overall sales are trending upwards with a total revenue increase of 5.9%. Given the huge increase in sales seen by craft producers in 2020, this is excellent to see DTC sales continuing to build.”

The report analyzes wine sales data across U.S. regions, demographics, varietals (including mead and cider) and unit price and quantity. For example, largely due to price increases, gross sales totals rose in California, Oregon, Virginia and Arizona. In California, a price per liter increase of 26.2 percent was large enough to outweigh a 16 percent decline in total liters sold.

More details include:

2022 reset the bar for price per liter across all products, with all three alcohol types (wine, cider and mead) extending to a three year high.
The largest rise in gross cart value per sale was in wine and sparkling, which increased 11.8% to $125.18, driven mainly by an increase in the price per liter.
Across the wine and sparkling alcohol type, the $20 - $30 category was the most popular product price category, at 33% of all liters sold, up from 31% in 2021.
Baby Boomers and GenXers increased their share of gross sales overall.

The range of data includes micro to small wine, cider, and mead producers and represents nationwide craft alcohol direct to consumer sales. These are based on actual sales and are not projections or data modeling.

About the Company
Vinoshipper is an end-to-end compliance, tax, and e-commerce platform that gives wineries, distilleries, and other alcohol producers the ability to sell directly to consumers while navigating the complexities of regulatory compliance and tax collection in real time.

Read the entire report here.

For more information, please contact pr@vinoshipper.com, or visit www.vinoshipper.com.

Woodinville Wine Country Hires New Administrative Coordinator

Adam Acampora — Mon, 09 Jan 2023 18:59:42 GMT

Woodinville Wine Country adds Laura Hackenbracht to the team as 2023 gets off to a busy start. Stepping into a newly created role of Administrative Coordinator, Hackenbracht will oversee the management of the organizations scheduling, procedures, and the Woodinville Visitor Center. Along with aiding in the development of new member benefits, providing businesses that are part of the association with additional value.

Laura Hackenbracht grew up in the Pacific Northwest and has both a bachelor’s and master’s degree in business administration from Western Washington University. Laura has over ten years of experience working in education organizations in various human resources and operational roles. She prides herself on her accomplishments helping organizations create processes and procedures that are effective, efficient, and customer service focused to better support employees and the community. When not at work, Laura enjoys hiking with her dog, rock climbing with her husband, dance parties with her toddler, and relaxing with a glass of wine or a cocktail. Laura is excited to bring her skills and enthusiasm to the administrative coordinator position with Woodinville Wine Country and contribute to making a positive impact on the region.

"We look forward to brining Laura onboard as her skills are a much needed element to the success of our organization," said executive director, Adam Acampora.

Hackenbracht starts her new role January 9th and can be contacted at Laura@woodinvillewinecountry.com

Woodinville Wine Country Secures SWT Technical Assistance Grant to deploy Community Benchmark Platform

Adam Acampora — Mon, 07 Nov 2022 22:37:28 GMT

Woodinville, WA (November 7, 2022) - Woodinville Wine Country (WWC), a destination marketing and trade organization for the wine tourism industry in the greater Woodinville area, has secured a $10,000 Technical Assistance Grant from the State of Washington Tourism. With those funds, WWC will partner with Community Benchmark to launch a new initiative aimed at increasing business growth through coordinated comparison with their peers. Using Community Benchmark's proprietary algorithms, wineries in the WWC will be able to measure the relative success of their tasting rooms and discover new growth opportunities. This initiative is seen as an important step in developing Woodinville Wine Country into a premier wine tourism destination.

“We've been wanting to work with Woodinville wineries for some time. We are incredibly excited to be working with the Woodinville Wine Country to help each member winery and other wine tourism stakeholders be even more responsive to the regional trends.” says Founder, John Keleher. “I personally am excited to be a part of a new era in Woodinville Wine with their new leadership. Combining Woodinville information with what we're already doing in Walla Walla will create a much more complete picture of Washington Wine."

“Deploying Community Benchmark across our region is vital to us understanding the true impact the wine tourism industry has on our state and community.” said Adam Acampora, Executive Director of Woodinville Wine Country. “Having hard data readily available for our wineries and our partners will allow them to make smart decisions in how they grow their operations. While giving WWC the ability to better deploy our marketing resources in attracting new tourists to the region.”

The use of this economic analytic system would not have been possible without funding made available through a new Grant Program created by the State of Washington Tourism. The Technical Assistance grant was designed to subsidize the cost of industry specific expertise for tourism related projects.

“A review committee of industry experts believed research and data from this project would support Woodinville Wine Country in several ways.” said Matt Ozuna, Destination Development Manager with SWT. “It will help assess economic impact, marketing strategy, and competitiveness with wine destinations across the U.S. The Technical Assistance Grant from the SWT will allow Woodinville Wine Country to track and analyze metrics associated with those key objectives.”

In the coming months, WWC will work with its winery members to ensure a critical mass of wineries participate with Community Benchmark to ensure sample success. The initial sign up period kicks off November 10th, 2022.

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About Woodinville Wine Country

Woodinville Wine Country is a 501(c)(6) destination marketing and trade association who represents the growing presence of the Washington state wine industry in the Greater Woodinville area. The association’s mission is to serve our members, by supporting the development and promotion of a world-class wine tourism destination.

About State of Washington Tourism

About Community Benchmark

Community Benchmark is a privately held company based in Santa Rosa, California. Founded by John Keleher, Community Benchmark uses proprietary algorithms to measure the relative success of tasting rooms and helps wineries discover new growth opportunities. Industry experts, including Wine Business Monthly serve as advisors to Community Benchmark. For more information visit communitybenchmark.com. Facebook, Instagram, LinkedIn

Taste Washington Will Return in March 2023

Adam Acampora — Thu, 29 Sep 2022 21:36:24 GMT

SEATTLE (September 29, 2022) –Taste Washington, the nation’s largest single-region wine & food festival, will return March 9-12, 2023.

This year’s festival will feature the iconic two-day Grand Tasting on March 11 & 12, featuring over 250 wineries alongside dozens of the state’s best restaurants. Other favorite events will also return, including The New Vintage, Sunday Brunch, and the celebrated Seminar Series calling together some of the nation’s leading wine experts.

New this year, the festival welcomes Pacific Standard, a nautically inclined evening on the Piers, and a highly anticipated Dinner Series, bringing wine lovers and winemakers together to enjoy a meal prepared by premier chefs.

The Washington State Wine Commission has teamed up with Seattle-based production company SE Productions to bring Taste Washington back for its 24th year after a three-year hiatus.

“We’re excited to be working with SE Productions to relaunch our beloved Taste Washington,” said Chris Stone, VP of Marketing and Communications for the Washington State Wine Commission. “Taste Washington is a pinnacle festival for our state, and we can’t wait to see the Washington wine family gathering together in Seattle this March for the best one yet!”

Long-time production partner, Visit Seattle, will act as a consultant this first year back to maintain the spirit of the festival.

“We are honored to have played a role in the evolution of Taste Washington and are thrilled to pass the baton to the incredible SE Productions team and will be cheering them on as they take the event into its next chapter. Between the passion and vision from the SE team and the unparalleled wine and food offerings of this region – it is sure to be a can’t-miss festival,” says Ali Daniels, Senior Vice President / Chief Marketing Officer of Visit Seattle.

SE Productions is rooted in the culinary industry with established chef relationships through their many food & beverage experiences including their most recent event Field To Table, the first ever dining series on a professional sports field. In addition to the incredible lineup of Washington wines, guests can anticipate an impressive culinary integration for the 2023 festival.

“Our team is thrilled to produce this festival alongside the Washington State Wine Commission. Many of our chef partners have shared their enthusiastic support for our new venture with Taste Washington and look forward to creating innovative dishes to showcase alongside the incredible variety of wines that Washington has to offer,” says Sam Minkoff, co-founder of SE Productions.

“As a past participant in Taste events, I am incredibly excited to see what this powerful team will do with the organization,” says Chef Kristi Brown of Communion. “I feel that SE Productions’ vision, coupled with the legacy of the Washington State Wine Commission, is a partnership that will know no limits to great success.”

Tickets for Taste Washington are expected to launch in early December on the Taste Washington website. Sign up for the Taste Washington newsletter to stay up to date on announcements.