Alexa Dickinson, the Eastside and Snohomish County Community Manager at Yelp, has provided guidance on leveraging Yelp tools and optimizing online presence for businesses. She has conducted sessions aimed at helping businesses maximize their visibility and engagement on Yelp.

Given her role and experience, her recommendations include:

• Claiming and optimizing your Yelp Business Page: Ensuring that your business information is accurate and up-to-date.

• Engaging with customer reviews: Responding to reviews to show appreciation and address concerns.

• Utilizing Yelp's advertising tools: Exploring free options to increase visibility.

• Encouraging satisfied customers to leave reviews: Building a strong online reputation through positive feedback.

For more detailed information, you might consider reaching out directly to Alexa Dickinson or visit business.yelp.com/resources