Check out our upcoming YELP Workshop and review the tips below: 

"Stars, Stats, and the Power of the Pour" from WineGlass Marketing emphasizes the critical role online reviews play in a winery's marketing strategy. It outlines how platforms like Google, Yelp, and TripAdvisor influence consumer behavior:

• Google: Essential for local SEO; more reviews improve search rankings and visibility.

• Yelp: Attracts users with high purchase intent; crucial for wineries offering tastings or food.

• TripAdvisor: Influences travel decisions; vital for wineries in tourist-heavy areas.

The article suggests authentic, non-intrusive methods to encourage reviews:

• Make it Obvious: Use window clings, QR codes on table tents, or notes on receipts to prompt reviews.

• Ask During a Moment of Delight: Train staff to request reviews when guests express satisfaction.

• Thank You Cards with QR Codes: Provide guests with branded cards linking directly to review pages.

• Small Incentives: Offer access to exclusive content or events as a token of appreciation for reviews.

• Reinforce with Post-Visit Follow-Ups: Send personalized emails or include handwritten notes in shipments to encourage reviews.

• Leverage Social Media: Use story polls and highlights to engage visitors and prompt them to share their experiences.